Mr. McClellan has more than twenty five years experience in human performance consulting including analysis, design, development and delivery of learning interventions. Areas of specialty are strategic sales/marketing and support workshops for technology products and services. Mr. McClellan also has extensive experience in delivery methodologies including leader-led, web-based, video network, webinar/virtual classroom, and self-paced workbooks.

Representative project experiences include:

• For a manufacturer of IP PBX equipment, development and delivery of a 1-day leader-led product introduction workshop for a new IP PBX targeted at SMBs. The highly successful workshop targeted channel partners and was delivered in 40 cities during the first quarter of 2009. The workshop included SMB market information, product details, competitive information, and sales suggestions. The end of the workshop uses customer scenario exercises to reinforce learning.

• For a DSL provider, development and hosting of an online sales tool that provides sellers with general product information, a bandwidth calculator, and a network drawing tool. The product information includes business categories (retail, health care, manufacturing, professional services, etc.), business drivers, and probing questions to ask.

• For a telecommunications service provider, development of six web-based courses on business line custom calling features. The courses presented product features and customer benefits, and the regulations and rate structure for each state served by the provider.

• For a telecommunications company, development of a series of vertical markets courses designed to familiarize sellers with a variety of industry information. The learning series targeted six vertical markets in three phases, and each course was delivered during a one hour virtual classroom session (Webinar). The first six courses were so popular with sellers that two additional phases of 6 courses were added (18 total courses). Recording were made of each virtual classroom session and archived for sellers who couldn't attend the live sessions.

• For an international VoIP provider, development and delivery of a 1-day leader-led workshop focused on their industry alliance with another global provider, and their unified communications products portfolio. The highly successful sessions were targeted at the company's internal sales force and partners, and conducted across North America, Europe, and Asia.

• For a voice and data communications equipment manufacturer, development and delivery of a 1-day leader-led sales/product workshop for sellers (internal staff and partners) focused on the SMB marketplace. The training featured the current theme, promotions, and product benefits provided to customers.

• For a VoIP equipment manufacturer, development and delivery of a 1-day leader-led workshop on the VoIP marketplace, and the company’s campaign to migrate their installed base of TDM customers. The workshop included the business factors influencing migration decisions, migration challenges, equipment components, promotion information and how the customers benefited.

• For a regional telecommunications provider, development of a four and one half day IP fundamentals course designed to enhance installation and repair technician’s performance in completing certifications exams from manufacturers like Cisco and Nortel. The hands-on course included exercises using Cisco routers and switches.

• For an international communication equipment manufacturer, development and delivery of a 1-day leader-led, IP Convergence workshop for internal enterprise sellers. A modified version of the course is used to train channel partners. The course included customer drivers, marketplace opportunities, convergence components, how to discuss convergence with customers, and examined a targeted set of the company's products. The end of the course uses customer scenario role-plays to reinforce the learning.

• For a regional operating company, development of a series of web-based courses covering the company’s product and service offerings. Course offering include network services (Frame Relay, ATM, DSL, etc.), and managed services (Firewall Service, Router Service, etc.). All courses are multimedia and highly interactive to provide maximum retention of learned information. The courses are integrated into the company's learning management system to provide testing and tracking.

• For the CPE sales channel of a major regional company, development of a two week leader-led course covering the company’s voice and data offerings. The course is structured to be interactive and includes daily exercises, and customer case studies. The final comprehensive customer case is designed to test and reinforce the student’s knowledge of products information and concepts covered in the course.

• For a leading regional telecommunication company, development of training covering 17 products, formatted for delivery using HP Virtual Classroom. This technology provides a live instructor to facilitate an online training session.

• For the consumer division of a telecommunications company, development of a web-based course used for the launch of a new interactive pager. The course was designed to exactly match existing online courseware in look, feel, and functionality.

• For a technology focused communications company, development and delivery of a channel launch training program. The focus of the effort was on bringing new premises sales personnel up to speed on the company’s products/services quickly, and integrating them into the existing call center organization.

• For a Web Hosting services provider, development of a web-based course on the company’s product line targeted at account executives and e-commerce specialists. The course is modular allowing each sales channel to focus on the products they offer including Shared, Dedicated, and Co-location products. The training is fully interactive, and includes a final comprehension exercise.

• For a telecommunications service provider, worked directly with the product launch team to develop online and leader-led training to support the introduction of a multi-user ADSL product targeted at small to midsize businesses. The project was very high profile, with ambitious and critical rollout milestones. The target audience for the training included sales, scheduling, and help desk functions.

• For a global telecommunications company, managed a team of content developers in redeveloping a very large and complex customer service database into a Knowledge Management System (KMS) for delivery over the company's internal Intranet. The project required that over 36,000 documents be reviewed and evaluated for accuracy, relevance, and effectiveness. During the development process over 50% of the existing documents were eliminated improving customer service representative speed and efficiency in handling customer inquiries.

• For BellSouth Business Systems, multimedia content development for a high-visibility Oracle-based sales opportunity and customer management system. The CD-ROM and/or intranet-based training is targeted at their premise and mid-market sales forces and is designed to motivate usage, reduce errors, and bring new users online quickly.

• For Lucent Technologies, overall project management for the redesign of the initial training curriculum for account executives in General Business Markets, Enterprise Markets and Global Markets. The project included development of multimedia product training for four separate product lines. It also included a one-week sales training course and a one-week business simulation that brought together learning from all courses in the curriculum.

• For the AT&T School of Business, development and delivery of a two-day workshop to support the introduction of Internet Web hosting services – Easy World Wide Web (EW3). The workshop introduced participants to the World Wide Web and used Microsoft FrontPage web development software to create a working Web site including multiple HTML pages, GIF and JPG graphics, and forms.

• For Alestra, an interexchange carrier in Mexico, development and delivery of a technical workshop focused on circuit design. The four-day program consists of lecture/discussion and hands-on system work using a circuit design application. Support materials include student learning guides, process guides, and instructor guides.

• For Microsoft, development of context-based testing for a multimedia certification program on Microsoft BackOffice products for their global sales force. The course was initially delivered on CD-ROM and later ported to Microsoft’s Intranet.

• For BellCore/SAIC, development of a sales simulation that highlighted the strengths of each organization and fostered greater sales team collaboration. The simulation included learning topics focused on the customer’s executive decision-makers.

• For a regional telecommunications company, development and delivery of a four-day manager’s workshop focused on managing the technical sale. The lecture/discussion modules are framed by a customer case study that simulates the managers working environment and introduces the implications of technology in coaching, competition, coaching the technology services sale, and understanding and using the Internet as a business tool.

• For BellSouth Telecommunications Advanced Technical Training, developed and present, on an ongoing basis, a three-day data simulation that follows a two-week technical training program. The comprehensive simulation uses real-world data networking situations to test students’ knowledge and understanding of the course materials.

• For a large telecommunications company, development and delivery of a four-day workshop on data technology for their third party marketing channel. The workshop is targeted at the third party customer base and covers both customer data environment and the telecommunications services offered by the Telecommunications Company.

• For BellSouth Telecommunications Advanced Technical Training, delivery of Understanding the Data Shop, a two week training course that is part of the 12 week DataLeap curriculum.

• For U S WEST, development and delivery, on an ongoing basis, of a five-day capstone course that follows several weeks of intensive data communications training. The first three days focuses on identifying the customer’s issues, environment, and applying the technical concepts learned in previous weeks. The last two days is a complex data simulation that serves as the "final exam" for the curriculum.

• For Pacific Bell, development and delivery of a two-day technology simulation for account teams. The simulation uses a small business (retail) customer environment to reinforce concepts covered in previous training.

• For AT&T Business Special Services, delivered a three day workshop designed to teach telecommunications account executives how to sell into data accounts. The workshop was delivered to hundreds of AEs across the country.

• For AT&T Consumer Operations development of a two day workshop on Integrated Services Digital Network (ISDN) for customer support representatives.

• For a regional telecommunications company, development and delivery, on an ongoing basis, of a three day data simulation for managers. The data simulation is designed to give managers practice coaching their account teams in a data environment.

• For BellSouth Business Systems, development and delivery of a three-day technology simulation targeted at small business customers of the Business Solutions Group. The data simulations use small business customer environments and the telemarketing methodologies of the BSG representative to reinforce the training learned in previous courses.

• For Ericsson Information Systems, development of a data communications course designed to familiarize marketing representatives with terms and concepts.

• For AT&T Consumer Products, development of a self-paced training program to support a new personal security system. The half-day program included operation of the product and sales techniques.

• For AT&T Consumer Products, conducted a training needs analysis of retail sales associates in Mexico. The results of the analysis were used to develop a modular product-training program that addressed the educational and cultural issues of the sales force.

• For AT&T Consumer Operations, development of several self-paced software training programs to support new on-line customer service applications. The training was designed to be totally self-administered.

• For AT&T Consumer Products, development of self-paced tutorials in computer fundamentals and Lotus Symphony to teach word processing, spreadsheet, database, and data communications to regional managers.

• For Sears Business Systems Centers, development of a self-paced tutorial designed to teach customers to use an integrated spreadsheet program.

• For the First National Bank of Chicago, development and delivery of a course in understanding computers and computer systems designed to assist managers and professionals in making technology related decisions.

• For the American Hospital Association, development and delivery of a course in using the AHA’s proprietary (computer-based) electronic decision support system. The self-paced course was designed to provide neophytes with training in hardware assembly, software use, and session management.

• For AT&T Information Systems, development of marketing guides to accompany product announcements of minicomputer enhancements.

Mr. McClellan holds a B.S. in Aeronautics from Embry-Riddle Aeronautical University. He also has completed significant post-graduate coursework in computer science and technology management.

Prior to founding Cybernetic Learning Systems in 1997, Mr. McClellan was a principal with OmniTech Consulting Group, Inc., a Chicago-based marketing and technology consulting firm. Over a ten-year period Mr. McClellan played a variety of roles in helping OmniTech grow from a start-up to a respected firm with strengths in market research, marketing communications, and training (multimedia, web-based, leader-led, self-paced).

Mr. McClellan started his career as a training consultant with PC Resources, Inc., a subsidiary of Harbridge House, Inc. (now part of PricewaterhouseCoopers LLP)